Established in 2018, ZINC Digital of Miami has been one of the premier choices in Miami’s digital services industry. We offer professional website development, branding, PPC, and SEO. As a matter of fact, our company has been named as one of the best SEO service providers in all of Miami by Clutch!
For those that don’t know, Clutch is an established B2B services providers platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.
According to their recent press release, our team is among the best choice for SEO services in Miami. We are very honored and privileged to receive such incredible recognition from the industry! To share more about our thoughts and feelings about this award, here is our Founder, Kirk M.:
“We are thrilled to be recognized by Clutch, one of the very few websites that only lists strong firms with portfolios that are just plain sick. When we first started our agency, Clutch was one of the places where agencies and firms could feel proud about being listed.
Today, this still holds true. We are proud, and humbled, to have such amazing clients who have stood by us during the pandemic. We take pride in our ability to deliver solid work, on time, on budget, and client revenues to prove it.”
Do you need help with your digital marketing or web development and design needs? You are in the right place! Contact us today and let’s talk about how we can help you.
We stand firmly in support of Ukraine, and in support of peace and freedom.
Like millions of people around the world, we’re heartbroken and appalled by the ongoing crisis unfolding in Ukraine, a sovereign nation where millions of innocent people have been forcibly displaced from their homes, their lives, and their families. The right to safety and freedom should never be partisan.
As a global platform with a community across 190 countries, including a large community in Ukraine, we strongly believe in the important responsibility we have to use our voice, our platform, and our reach to stand behind our values. We stand firmly with the world in support of Ukraine, and in echoing the global and resounding calls for peace and a swift end to this unlawful and reckless act of aggression. We’re also thinking of our Russian community, many of whom are incredibly hurt, upset, and have had no choice in the tragic events that are unfolding.
Credit: Sima Ghaffarzadeh, Pexels
Everyone, everywhere, should have an unequivocal right to peace, safety, and freedom.
We have a crucial responsibility – both socially and morally – to empower our team and our community to use their voices as part of the global cry for peace. Above all else, we stand for peace, we stand for safety, and we stand for those who have had their lives turned upside down by this unthinkable tragedy. We’ll always stand up for what we believe is right.
We’re continuing to closely monitor the situation and have launched a number of initiatives over the last few days to support our team, our community, and those directly affected by this crisis.
Supporting those directly impacted
Our immediate focus has been on the safety of our team and their loved ones, as well as doing everything we can to support those who have been directly impacted by the rapidly escalating situation.
Credit: Katie Godowski, Pexels
The Canva Foundation is working with a number of nonprofits including UNHCR, Save the Children Ukraine, Tabletochki, UNICEF, and World Vision who are all providing on-the-ground support. As one of our initial projects, we’re shipping 3,000 USB power banks to displaced people who have had to flee their homes for safety.
We’ve also been in regular contact with our team members in the impacted regions, as well as those with extended family in the area to assist with safe relocation across the border to neighboring countries, and support for those lodging applications to come to Australia.
To help provide immediate relief, we’re donating $1,000,000 to those impacted by this crisis. We’re also matching donations from our team, dollar-for-dollar, for up to $5,000 per team member.
Empowering anyone to join the call for peace
To support people around the world to communicate messages of peace, unity, and support, we’ve created a range of templates and illustrations which we hope will become a way for people across the globe to amplify the important call for peace while bringing additional awareness to the tragic situation continuing to unfold.
These templates and illustrations are completely free to use and available across all 190 countries where Canva has an active presence. We’ll be continuing to create additional templates and illustrations over the coming days.History has proven that our greatest strength stems from rallying together. We stand firmly in solidarity with Ukraine, and with the important goal of peace, safety, security, and freedom. The people of Ukraine are in our thoughts and we’ll continue to do everything we can to provide support and to make our voices heard.
The whole point of graphic designing is to create engaging visuals that meet promotional needs. Without effectively designing your website it will be very difficult to get a bulk of site traffic which is crucial for your website’s success. This traffic will slowly convert into leads which will eventually be converted into sales. The conversion rate of leads into sales is how you gauge a website’s success.
The importance of effective graphic designing
The only way to optimize conversion rates is by effective web designing. Given below are a few points that highlight the importance of web designing.
First impression is the last impression
The moment your audience opens your webpage and if it is designed with poor graphics you will lose that lead forever. This is why it is imperative that you launch your website once the graphics have been perfectly articulated making your website attractive and responsive.
Graphic designing helps readers navigate
If your website has been designed poorly then that will make it difficult for readers to find what they are looking for, these readers then check other websites and will avoid using your page for information. Studies have proven that 35% of users fail to navigate effectively on the average website.
Helps build a trusting relationship with the customer
The design of your webpage plays an integral role in the relationship you build with the customer. The general theme of your page depicts your businesses persona which encourages your users to choose your product over your competitors. Studies have proven that poor graphic design will make usability difficult which will decrease the trust users have in your business.
Helps conversion rates
As stated before the design of your page will affect the success rate of your website. An effectively designed website will not only engage your users but will also make navigation easy which will increase conversion rates. The more your users’ use your page for information the more leads are generated, these leads will eventually become customers and will help the overall profitably of your business.
Poor graphic designs will affect mobile and tablet users
Another important aspect to consider when deciding on your websites graphics is that a large portion of your traffic, are going to be mobile and tablet users. If your website is poorly designed it will make navigation very difficult for mobile and tablet users even if the user is directed to a specified device site. These days with interactive web designing a responsive site can be created that is compatible with any device.
Problems most users face due to poor graphic design
If you are currently in the process of designing a website you should consider avoiding these common issues that hamper with the generation of leads.
1) Too much information is being displayed on one page
2) The information is not organized
3) The text format is in appropriate
4) Difficulty in navigation
5) Users have to scroll too much
All of the above should convince you about the significance your web design has on its success rate and the mistakes you should avoid to successfully design your website.
Miami, 4/18/2022 ZINC Digital of Miami and Ukraine based Megasite announced today that the companies have entered into a strategic partnership where ZINC Digital of Miami will be using Megasite as there first choice of web design support and will fundamentally impact each business.
The agreement brings together two digital marketing agencies who serve similar clients. ZINC Digital of Miami is a Miami Branding agency, SEO services provider and Website Design agency and Megasite is a premiere We Design agency who also does SEO.
“I look forward to bridging the two agencies from across the globe in a time where our fellow mankind needs our support the most. Their work is absolutely stunning and they will trully be an asset that enables our clients here in Miami to have a level of design that is no where close to what we have anywhere in the states. They have a very unique design methodology and it is very exciting.” said Kirk Musick, founder of ZINC.
Clients of ZINC Digital of Miami will now be able to have more design options with vivid layouts and wireframing that were not within our core platform before.
“We are very excited about this, it is very good news” saidSergei Kolozenko, President and Owner atMegasite.
Megasite offers premiere web design and has been officially listed at Ukraine’s TOP 10 web design and development agency across the entire country. They are a big deal. They have a full range of website design and development, backend coding and builds, along with frontend development.
About ZINC Digital of Miami
We build brands. We are relentless in our pursuit of delivering fierce marketing strategies and enterprise level SEO. We have engaged and delivered for mega brands such as Porsche and Home Depot, ambitious law firms such as Olin, Mallory, Kahn and Associates and Schottmiller Law, and became an award winning digital marketing agency in one of the most competitive markets in the world.
ARE YOU LOOKING FOR A SEARCH ENGINE OPTIMIZATION (SEO) COMPANY?
Finding an SEO company can be challenging; however, investing in SEO is imperative if you have a website and want your customers to find your business online. That’s why we’ve created this list of the best SEO firms offering creative SEO services for your next project or ongoing marketing efforts. Only SEO experts know how to attract maximum organic traffic through reputable search tactics. Work with an SEO agency you can trust to deliver.
ARE SEO AGENCIES WORTH IT?
An SEO agency provides online optimization services to increase organic traffic and web presence on search engines like Google. Increasing organic traffic takes time and benefits from an experienced SEO with the right tools and knowledge to implement. An experienced SEO partner can provide strategic direction to increase rankings most efficiently with less time spent overall. ROI can be two-fold.
Miami may be mostly known as a beach lover’s paradise, but this coastal city has become one of the nation’s biggest business centers. While “The Magic City” has long been a hub for tourism, it seems that tech is threatening to take over the local economy. According to the Miami Herald, the Kauffman Foundation has consistently ranked the city as the nation’s top destination for startups in recent years, putting it on par with other evolving tech capitals such as Minneapolis and Houston.
Considering Miami’s tech scene keeps growing, it’s no surprise that the city boasts numerous agencies dedicated to SEO. The city’s search marketing experts help both local businesses and national brands optimize their online presence through strategies such as keyword research, link building and competitive analysis.
Check out these 15 SEO agencies in Miami helping businesses broaden their digital reach.
SEO AGENCIES IN MIAMI TO KNOW
On The Map
Digital Ascent SEO
What they do: Link2CITY is a digital marketing agency that offers a broad range of SEO services. The agency’s SEO skills include keyword research, link building, on-page SEO and analytical reports. Link2CITY also specializes in web design, email marketing, reputation management, social media, managed hosting and more.
What they do:Solved Puzzle Agency is dedicated to helping brands generate leads and increase sales. In addition to offering standard and e-commerce SEO services, the agency specializes in B2B and B2C lead generation, e-commerce web design, copywriting, and videography and photography. The agency’s client base spans a variety of industries including food and beverage, real estate and financial services.
Who they work with: AA Concierge Services, Leslie Clark, Nava Pets and Zuuk Kitchen.
What they do:WEBRIS is a digital marketing and growth agency that specializes in all aspects of SEO. Their SEO expertise encompasses performance reviews, competitive analysis, on-page improvements, keyword gap analysis, link prospecting and content topic generation. WEBRIS’ other services include UI / UX design and analytics.
Who they work with: Spark Admissions, The Blueprint Training, Ardent Cannabis and HyreCar.
Digital Ascent SEO
Digital Ascent SEO
What they do:Digital Ascent SEO focuses heavily on delivering a wide range of local SEO services. The agency’s SEO knowledge covers content optimization, keyword research, backlink optimization and online reputation management. Additionally, Digital Ascent SEO offers mobile-friendly website development and lead generation services.
Who they work with: Home maintenance service providers, B2B software companies and more.
What they do:Play Media is a digital marketing agency that specializes in a variety of SEO strategies. Their SEO services include link building, content creation and website optimization. Besides SEO, Play Media also focuses on social media marketing, web design and development, and PPC campaign creation.
Who they work with: P&G, Mars Inc., Shell, Berkshire Hathaway and Duracell.
On The Map
On The Map
What they do:On The Map focuses on a wide range of digital marketing services including SEO. The agency specializes in e-commerce SEO, offering services such as link building, competitor analysis, content creation, image optimization and schema markup. On The Map also offers social media management, website creation, PHP portal development and Google local listings.
Who they work with: Stroleny Law, Giron Roofings, Filter King and Koukla Kouture.
What they do:Outsmart Labs is a strategic digital agency that specializes in local SEO. Their SEO expertise encompasses website optimization, link building, citations and online reputation management. In addition to SEO, Outsmart Labs offers services such as influencer marketing, brand refreshes, paid search and TikTok marketing.
Who they work with: Hilton Hotels, Bosch, Corsair and Focus Features.
What they do:Alphametic is a search marketing agency that offers extensive SEO services. Their SEO capabilities include content strategy, keyword research, technical audits and backlink research. Alphametic provides other services such as copywriting and social media marketing.
Who they work with: L’Oreal, SkyKick, Quest Diagnostics and ACA Compliance Group.
What they do:Rizen Inbound is a marketing agency that focuses on SEO strategy. In addition to offering on-page and off-page SEO services, the agency provides services such as content creation, PPC management, social media marketing and web design. Rizen Inbound works with a variety of clients, ranging from home improvement providers to logistics tech companies.
Who they work with: Cargobot, Painless Processing, BioSweep Southeast and Alco Windows and Doors.
What they do:Flowhance is a digital agency that specializes in SEO. In addition to SEO services, the agency offers expertise in web design and development, branding and social media marketing. Flowhance works with clients from a wide range of industries including energy, entertainment and retail.
What they do:Market 8 is a growth marketing agency dedicated to supporting SaaS firms. The agency offers a variety of SEO services including content optimization, review generation, link building and directory optimization. Market 8’s other specialties include paid search, web design, copywriting and customer research.
Who they work with: Sweet Spot, Siemens, Greenlight Guru and The Entrust Group.
What they do:Krafted Digital is a full-service digital marketing agency that serves a diverse range of clients. In addition to SEO, the agency offers services such as email marketing, web design and development, mobile app development, content marketing and brand reputation management. Krafted Digital is dedicated to helping brands increase traffic, conversions and overall growth.
Who they work with: Citrix, Dollar Shave Club, Aldi and Hugo Boss.
Who they work with: Porsche, Home Depot, John Deere, General Shale, law firms, home builders and specialty retailers
What they do:Actimedia is a digital marketing agency that aims to help its clients grow their businesses online. Besides SEO services, the agency offers social media management, branding, mobile app development, consumer research and audiovisual content creation. Actimedia’s client base spans a variety of industries including tech and hospitality.
Who they work with:Microsoft, Newlink, Westin Hotels & Resorts and Lexmark.
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What they do:Creative Mindworks is an integrated marketing and advertising firm that focuses on a wide range of strategies. In addition to SEO, the firm offers services such as brand positioning, media planning, content development, PPC management, and mobile app design and development. The firm works with a variety of clients, ranging from local restaurants to resorts.
Who they work with: Sproutz Healthy Kitchen, Neovita Doral and The Deauville.
Photos via Shutterstock, company website screenshots and social media
MIAMI – Feb. 22, 2022 – PRLog — Zinc Digital of Miami, a Miami-based firm, has been named the best company by topseos.com, the independent authority on Search vendors, for the month of February 2022. topseos.com evaluates and ranks the leading and top contending Search marketing firms around the world through the use of a meticulous evaluation criteria. Zinc Digital of Miami was recognized amongst a growing number of competitors that offer digital marketing services in Miami due to their exceptional performance during the independent analysis.
From the founder:
I take my work here at ZINC very serious. With over 11 years of tested digital marketing experience, to include both agency ownership and working within top agencies across the United States, I deliver highly specific digital services to enterprises looking for the impossible.
I have served overseas in combat environments which has forged me with the resilience to withstand the most extreme circumstances and demands with poise. Holding multiple degrees in business and digital marketing, I developed a deep understanding of human behavioristic data and how business entities can leverage it to deliver a higher level of marketing that truly connects.
From multi regional healthcare groups and class action law firms, to non profit startups with little guidance, I have experience that transfers to most, if not all situations.
One thing I have learned over the years is that it’s never enough to simply deliver the expected. To earn a place in the room, you gotta’ show up and own it.
Remember the days when you had to scroll through endless ‘Yellow Pages’ to search for the contact information of a business?
Today, search engines have made the process unbelievably quick and convenient.
All you have to do is type in the service you need, and Google brings up the best service providers near you. Google has made the search even more accurate and useful through its ‘Google My Business’ tool. If you are a business owner, listing on Google My Business is a must.
Why is Google My Business Important?
Marketing often takes up a large portion of a company’s budget. But if you’re only starting or working on a small-scale, Google My Business is a very effective free marketing tool.
It allows you to target a wide customer base and if you can optimize your profile, you can compete with larger businesses.
All The Necessary Information
A ‘Google My Business’ profile can contain the following details about your company:
· Business Name
· Customer Reviews
· Website Link
The more precise and accurate your information is, the more likely are customers going to get in touch with you. 60% of smartphone users contact a business they find on Google Search.
Communicating With Customers
The review section on your profile is a great way to stay informed of customer feedback and improve upon your business accordingly. 48% of shoppers agreed Google recommendations influences their decisions.
Google My Business allows you to interact with customers by answering queries or direct messaging.
Ranking with Local SEO
Knowing how to improve your search ranking is key to making your business successful online. One of the most effective ways to do so is to list yourself with the leading search engine itself!
Google analyzes your profile, takes into account the accuracy of your details, and performance based on reviews to rank your profile. If it finds your profile is up to the mark, it will show your business when someone performs a relevant search. This can lead to sales conversions — 78% of location-based searches lead to offline purchases!
Insights and Analytics
A very useful feature of the tool is its insights. It provides details on the type of traffic showing up on your profile, how they were able to reach you (Google Search or Google Maps), how your content is performing compared to others, etc.
It allows you to dynamically optimize your profile to best engage with customers.
This article showcases our top picks for the best Florida based Brand Marketing companies. These startups and companies are taking a variety of approaches to innovating the Brand Marketing industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
You have built your product and are about to launch it as part of a full-blown business. But now that you are moving forward, how do you maintain consistency throughout the entire process?
There are a number of things you need to sort out when launching your own brand. One of them is designing a well-thought-out branding strategy that ensures a consistent message across all platforms. Because without it, you are just throwing paint at a wall hoping something sticks.
Since a lot of startups tend to focus heavily on developing their product or minimizing costs, branding often gets undervalued and can quickly become an afterthought. So, here are a few basics you need to consider when launching a brand and a quick checklist to accelerate your process.
Elements of a brand: What defines a brand?
What makes a small business brand tick? Why do some brands connect with customers while others fall flat?
According to the American Marketing Association, “a brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”
Therefore, to define a brand, you must understand how the elements of a brand come together to form a brand identity, which designers then use to craft compelling, engaging brand designs. There are 8 elements needed to build a brand.
Logo – the primary visual people associate with your brand
Typography – the fonts you use to create your distinctive visuals
Tagline – A one-liner that describes the value you offer
Colour scheme – the combination of colours you use to express your brand visually
Tone – the kind of voice you choose for your brand
Personality – a set of traits or an adjective that perfectly describes your brand (ex. Volvo = reliable)
Position – the place you want to hold in your consumer’s mind
Experience – the interaction a consumer can expect when they come across your brand
Remember that brand identity is more than just a logo. It is a set of tools used to guide and inspire people to get involved with your brand and foreshadow what they can expect.
Startup branding strategy checklist
A brand is carefully curated visual language, used to communicate a specific message across all channels – from your website to an iOS app and even your business card. Here is a checklist of things you need to build your branding strategy.
A brand story is what you choose to say about your company. It is the overarching vision and mission of your company, and it has to be told through multiple mediums, from copy to images to videos. And it ought to be intriguing and compelling because the way you tell your story will set you apart from your competitors.
Your brand story should cover everything – from the problems you faced when trying to start your company to how your solution is the only thing that can save millions of people.
Before writing your brand story, make sure you perfectly narrow down your target audience and create a narrative that showcases your brand and its value proposition in the most honest way possible.
Benefits over features
Consumers prefer brands that offer psychological and emotional benefits when compared to brands that provide tangible product benefits. This is because they need to feel that they derive benefits, such as convenience or improved quality of life, by using your product or services, which can actually work wonders for your brand loyalty.
For example, Subway lets you make fresh sandwiches from scratch offering you a healthy alternative to mass-produced junk food. But that’s the feature. The benefit is to “eat fresh.” The latter is an emotional association that people have with the brand, which impacts their buying decision every time they choose Subway.
Essential brand assets
Brand assets are the true core of your business. They help potential customers make decisions as well as support you when new marketing opportunities arise.
Website – your brand’s online point of contact, a place where the customers will definitely find you.
Business email – a medium for your customers to communicate with you; it creates a sense of trust and belonging in the consumer’s eyes.
Professional custom photography – an honest representation of your brand that shows your customers you invest in your brand.
Although the digital age has made it crucial for brands to have these brand assets, you shouldn’t perceive them as an obligation that you can otherwise do without. Instead, look at them as an investment in your brand. If you don’t invest in your brand, how do you expect your customers to do it?
Any strong branding strategy begins by understanding your buyer; understand what they want, know what makes them tick and how they prefer to buy. If you ask yourself what your buyer persona is after launching the brand, you are already too late. Without a buyer persona, you won’t know whom to target in your marketing campaigns and will end up losing more money than you make.
Social media expression
Social media plays a huge role in retaining customers and attracting new prospects. How you communicate through your social media channels can determine your success or failure like never before.
Since startups often have a limited budget and resources to communicate with their customers, it is important to leverage social media to maximize ROI without sacrificing your brand expression.
Your social media ought to look coherent with your brand’s colors, typography, and tone. So, developing brand guidelines and creating a mood board can ensure all your social media communication aligns with your brand’s overall personality.
When developing a branding strategy for your startup, you need to understand with whom you are competing in the market and why they might or might not be getting all the buzz. An in-depth competitor analysis will help you design a brand identity that your customers will recognize instantly and tell you what you should and shouldn’t do to stay ahead in the race.